A bunch of things I realized that turned a light on my creativity — Angry Ventures

Julia Nascimento
4 min readNov 30, 2020
Jumping through the wall by Unsplash

Some people have seen UX Design as a block for creativity. A lot of constraints, rules, guides, and not much space for breaking the rules. This can be a pain in the ass, especially for those who came from Graphic Design, where (almost) everything is allowed. So the frequent question I see around the community is: how to remain creative as a UX Designer?

The first thing to consider is that creativity is not only the outcome. To be creative, you have to follow a particular process. Like in the brain, creativity works like a network putting a lot of pieces together in a certain order to create something new. So, I think the most important thing is:

You need to have a repertoire, other people, and put yourself in new contexts.

Observe things outside the UX specter

In 2016, I did a course about Media Buying. The teacher told us to don’t socialize only with people who do the same as you do, but to look for professionals out of your work area that will get out of the bubble and see things from a different perspective. The same things happen to UX Designers: we like building communities, but it may create a significant bias blinding our eyes to creativity. Therefore, I am always looking to meet people from

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